Go to a Web site for a company selling business-to-business products Essay

Go to a Web site for a company selling business-to-business products or services. Compare this Web site to one selling consumer - Essay Example Their target group is medium to large scale tour operators who offer online reservation facilities. Travelocity, http://www.travelocity.com  is a large travel agency which targets anyone interested in traveling. Their target group is heterogeneous. It included regular travelers, people on vacations, business personnel as well as diplomats representing all the social classes. Although it is operated in the US it provides many local sites for the outsiders. If the home pages and the contents are compared Pegasus infoCorp has used much professional way to publicize their information. Their service and current clients are listed and they have used an animation (a globe and several annotations) to give an overall idea of their service. The home page of the Travelocity is much customized to it target audience, the travelers around the world. It directly provides booking facilities and other information required for travelling such as maps, hotels, car hires, activities. Non like the Pega sus infoCorp, Travelocity provides details on special discounts and package rates and have used inspiring annotations making it more competitive. They continually play a slideshow of those packages at the top the site.